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The Super Bowl: A sporting lesson - In the most important TV season of the...

In the most important TV season of the year for Americans – where the Grammies, the Oscars and the Golden Globes provide veritable feasts for the eyes – the Super Bowl remains the quintessential TV...

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Unmasking the Carnival Narrative - Vibrant celebrations dotted around the...

Vibrant celebrations dotted around the world: It’s something for the young, the old, families, revelers, and everyone in between. It’s local, regional, and at the same time, entirely global. What’s...

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The Human Branding Era - Mexican foodstuffs brand, Chipotle, recently had a...

Mexican foodstuffs brand, Chipotle, recently had a problem. Strange messages started appearing on its Twitter account. First, the word “twitter” appeared over and over again. Next, the company...

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How brands can speak to the LGTB community - Sydney Mardi Gras 2014: Hundreds...

Sydney Mardi Gras 2014: Hundreds of thousands of revellers celebrate one of the world’s largest LGTBQI Pride events. Amid the corsets, feathers, floats, glitter and multi-colored mayhem, the “best...

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In Good Company? - Although ‘co-branding’ is a relatively new term in...

Although ‘co-branding’ is a relatively new term in marketing lexicon, partnering with a brand to create synergy has been around for a few decades and sprouted a handful of sub-categories. B2c...

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Time is money - There’s more to being frugal than saving cents for...

How brands can harness the power of bartering and social currency There’s more to being frugal than saving cents for cash-conscious, savvy global consumers whose belts are firmly adjusted to tighter...

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The time for Sacrifice - As far as traditions are concerned, we have just...

As far as traditions are concerned, we have just emerged from a period of repentance. The calm and restraint of Holy Week has traditionally been considered a time for self-discipline and...

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What is it that connects us? - In a world where we would rather text than...

In a world where we would rather text than talk; where transportation has brought us closer together, connecting our destination points but not our journeys; and in a world where open borders are...

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Mother’s love - There’s only one mom, and yours is the best. This could be...

There’s only one mom, and yours is the best. This could be the premise for the tradition of Mother’s Day, a date that commemorates the values associated with motherhood: unconditional love, protection...

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Tech it or leave it - When government surveillance exposé Citizen Four won...

How brands can triumph by offering customers speed, convenience and security. When government surveillance exposé Citizen Four won the 2015 Oscar for Best Documentary, the data privacy dilemma hit...

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